UK’s sustainable fashion brand, Celtic, has partnered with Thrift+, a secondhand clothing website, to help save as many good items as possible from landfills. Celtic, which was founded in 1990, has strengthened its commitment to circular fashion by partnering with Thrift+ to make it easier for customers to recycle their unwanted clothing.

According to a news release, the company has been a pioneer of circular fashion from the start, employing only natural, renewable, and biodegradable materials to create its clothing.

James Williams, Celtic managing director, said that they’re thrilled to be a part of Thrift+. It's a fantastic initiative that encourages people to refresh their wardrobes in a sustainable way, giving their clothes new life while earning rewards and supporting a charity of their choice. To participate, their customers only need to add a Thrift+ Bag to their order, fill it with their unwanted clothing, and return the bag to Thrift+ for free. With every transaction, consumers will earn credits that may be donated to charity, spent on used clothing, or redeemed for Celtic vouchers.

Williams added that their collections are full of classic styles that are meant to be worn for a lifetime. Everything they use, from yarn to buttons and labels, is chosen to have the least possible environmental impact. This not only helps to reduce pollution, but also ensures that their products are safe for those who are allergic to synthetic fibers. They also handcraft their iconic sheepskin footwear in their own factory in Newquay, Cornwall, using British sheepskin to reduce production miles. These skins would ordinarily be deemed garbage, and farmers would be responsible for their disposal, so it's fantastic to be able to help British farmers. They make all of their products to the greatest standards, but well-loved clothing can show signs of wear, which is why they provide a repair and resole service for their sheepskin boots instead of buying new to reduce waste and extend their life.