Levi Strauss & Co. has unveiled a new global water strategy focused on cutting freshwater consumption and expanding water recycling and reuse across its global manufacturing operations. The denim giant aims to reduce freshwater use by 15% across its supply chain and processing facilities by 2030, compared to its 2022 baseline.

The updated plan targets key manufacturing stages, including cutting, sewing, laundry, fabric dyeing, and weaving, identified as having the greatest impact on water use and natural ecosystems. Levi’s also plans to recycle and reuse 40% of the water consumed during production by the end of the decade. Additionally, the company will publish an industry guide to help advance water conservation and restoration practices across the apparel sector.

As part of its broader sustainability framework, Levi’s has set a 2030 target for all supplier facilities that discharge water directly to meet at least the foundational level of the Zero Discharge of Hazardous Chemicals (ZDHC) framework. This global initiative helps brands and manufacturers eliminate hazardous substances and promote responsible chemical management. The company also aims for 25% of these facilities to reach the progressive level, which requires advanced wastewater treatment and stronger chemical management systems.

Levi Strauss & Co. said its new water strategy represents a continuation of its commitment to environmental stewardship, aiming to balance resource efficiency, sustainability, and global water resilience as part of its long-term growth strategy.