Indiaâ€™s market share in home textile exports to the US (sum of all products) remained flat YoY at 33% during the current year 2017. Ability to renegotiate product prices in the backdrop of the rising raw material prices and rupee appreciation will be the key monitorable.
Indiaâ€™s market share (in dollar terms) in cotton sheets increased 1ppt YoY to 50% in CY17. India has been consistently gaining a 1ppt market share in cotton sheets each year since CY12.
In Decâ€™17, Indiaâ€™s cotton sheet market share (dollar terms) came in at 50%, a decrease of 1ppt YoY. The CY16market share increased 1ppt YoY to 50%. This is the 6th consecutive year in which India witnessed 1ppt YoY increase in market share. In the same year, Chinaâ€™s market share decreased 2ppt YoY to 20%, while Pakistanâ€™s share remained flat YoY at 16%.
However, in the same year , Indiaâ€™s market share in the terry towels segment declined significantly by 8ppt YOY to 30% in Decâ€™17. The CY17 also witnessed declined 1ppt YOY to 39% in dollar terms, led by multi-year low market share (sub 35%) reported for the past four months.
In CY17, Chinaâ€™s market share increased 1ppt YoY to 24%, while Pakistanâ€™s lost 1ppt YoY share to 21%. Indiaâ€™s CY17 exports of cotton sheets to the US (in dollar terms) increased 1.9% YoY to $717mn (vs. a 0.3% decline in world cotton sheet exports to the US), led by a 2.9% rise in volumes, partially offset by a 0.9% decline in realisation.
According to Cotton Association of India, infestation of pink bollworm in major cotton producing regions of India has led to an increase in cotton prices since mid-Decâ€™17 (+5% to R111/kg) and 2% reduction in cotton crop estimate for 2017/18. In addition, rupee appreciation (6.4% YoY CY18â€™YTD) continues to remain an overhang.
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