A new brand is turning a family tradition into a clothing favorite, made entirely with cotton from the Lone Star State.
Brady Raindl is the co-creator of Cotton Row Clothier. Heâ€™s a cotton trader by day and started the clothing line out of his love for cotton.
â€œMy family grew cotton, so Iâ€™ve been in fields all my life,â€ Raindl says. â€œCotton has touched me in some form or fashion.â€
His love for the landâ€”and love for the fiberâ€”started at birth, as he grew up in the middle of a 4-million-acre cotton patch in West Texas. His passion was sparked by a statement from a person passing through. The man was looking for a shirt to wear to the Texas Tech football game and he couldnâ€™t find any made from cotton.
â€œI told my wife â€˜Gosh, weâ€™re in cotton, Iâ€™m going to support the industry that Iâ€™m in.â€™â€
With that simple statement, he became a man on a mission.
â€œWe started doing some research to try to figure out how we could somehow make shirts from a product we grow,â€ he says.
Itâ€™s a dream years in the making; a dream the Raindl family is living out to the fullest.
â€œOur goal is not necessarily to promote just individual farmers, itâ€™s Texas as a whole,â€ he says.
Cotton Row Clothier started with a single shirt in 2017, and today, itâ€™s seeing solid growth. The brand is still taking off, but something the Raindls continue to do as a family is share the Lone Star State story.
â€œWhether itâ€™s food or fiber, they like to know the story behind what theyâ€™re buying, and so we are able to provide that,â€ Raindl says.
Whitney Madison and her husband started a store in Texas a few years ago called â€œFly Wild Outfitters.â€ The store features local brands, such as Cotton Row Clothier, on their shelves.
â€œWe were really excited to have someone new; it was something different,â€ Madison says. â€œTo have something thatâ€™s different, and to support a brand that not only designs their own clothes but the cotton actually comes from this area, is a great achievement.â€
The excitement started with one dream; a dream Raindl says wouldnâ€™t have come to fruition without his wife, who was already busy helping raise their twin boys.
â€œItâ€™s always funny when I ask the boys if this is good or bad cotton, and if itâ€™s small and it doesnâ€™t look good, they say â€˜thatâ€™s bad cotton,â€™ but if itâ€™s good cotton, theyâ€™re like â€˜oh, thatâ€™s for Cotton Row,â€ Raindl says. â€œThey think we buy every single field that looks good.â€
The Raindls continue to make a gift out of their love for Texas; itâ€™s the passion to help tell cottonâ€™s story thatâ€™s helping sell the shirts.
â€œWhether itâ€™s food or fiber, consumers want to know the story behind what theyâ€™re buying. We are able to provide that,â€ he says.
Courtesy: AG Pro
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