COTTON Egypt Association, the organisation behind Egyptian Cottonâ„¢, has launched a further initiative to actively root out non-genuine goods from the supply chain.
The organization has begun naming and shaming manufacturers who fail their rigorous accreditation scheme through a new â€˜Black Listâ€™ on their website.
They are also set to launch a worldwide task force of secret shoppers who will purchase products marked as Egyptian Cotton from retailers both instore and online, which will then be passed along for testing.
Only products made from 100%-percent Egyptian Cotton can carry the famous trademarked pyramid cotton logo, and already a Pakistan-based towel manufacturer who failed the test has had its license suspended.
Khaled Schuman, executive director of the Cotton Egypt Association, said: â€œWe will not stand by while unscrupulous manufacturers mix Egyptian Cottonâ„¢ with sub-standard fibres.â€¨â€¨â€œCotton Egypt Association has been working tirelessly over the last three years to protect the integrity and authenticity of the brand, to protect its retail partners and to ensure consumers they are buying genuine Egyptian Cotton goods.
â€œAs well as taking the appropriate action, we will name and shame those trying to pass off non-genuine goods as Egyptian Cotton.â€
The CEA continue their facility audits, traceability assessment, retailer surveillance, and information management partnership with leading testing and verification body Bureau Veritas, as well as a new partnership with an independent legal organization, who will clean up the Global Egyptian Cotton retail space, to root out the non-genuine goods.
The process, which has been endorsed by several academic and professional bodies, includes extracting DNA from cotton fibers, yarns, woven, knitted, fabric or finished apparel. This can then be used to identify fibers and the percentage of genuine Egyptian Cotton in a product.
Despite past issues, Egyptian Cotton is still recognized as the most recognized luxury cotton brand in the USA and globally.
A recent consumer survey by independent US-based marketing agency, PBM, on American consumers who had recently purchased cotton goods, found that 95% of those able to name a cotton brand cited Egyptian Cotton.
Courtesy: Textile World
A weekly report covering market and price information on the entire chain of polyester along with online access to daily polyester chain prices.
One-time reports that are issued annually cover the demand and supply trends in individual products including polyester, nylon, acrylic, viscose, and cotton.
One-time reports that are issued annually cover the demand and supply trends in the individual country's natural and manmade fiber/filament industries.
Countries Served Worldwide