The British luxury fashion house, Burberry has committed to becoming climate positive by 2040, exceeding its previous goal of being net-zero by the same year.

The firm claims to be the first luxury brand to declare the objective, which it plans to do by investing in important programmes to promote broader climate change efforts beyond its value chain.

The British luxury company stated that as part of the goal, it wants to reduce emissions by 46% throughout its extended supply chain by 2030, exceeding a previous target of 30%.

The company stated that it will fund "nature-based initiatives" that maintain and restore natural ecosystems that remove carbon from the atmosphere, as well as "climate resilience initiatives" that empower vulnerable, frontline communities.

CEO of Burberry, Marco Gobbetti said Burberry was founded on a passion to explore nature and the great outdoors, and they have inspired them for more than 150 years. 

He added drawing on their exploratory history and driven by their innovative spirit, they’ve set an ambitious new goal for themselves: to become climate positive by 2040. Their enthusiasm for becoming a force for good in the world unites them as a company.

Burberry also declared its support for the Fashion Avengers, a worldwide coalition of fashion organisations seeking to advocate action toward the UN's Sustainable Development Goals (SDGs).

Burberry is financing the Forest for Change, a UN Global Goals project developed by British designer Es Devlin for the 2021 London Design Biennale, as part of this initiative.

The Burberry Regeneration Fund, which was established last year and supports a portfolio of proven carbon offsetting and insetting initiatives, will be critical to all of this. Burberry is teaming up with PUR Projet to establish a regenerative agriculture program with Australian woolgrowers for its first insetting initiative.