The International Modest Fashion Week a two day event opened on Friday in Istanbul hosted by Modanisa, online retailers of Muslim fashion, as Turkey wants to be seen as a creative hot spot for conservative wear around the world. Seventy designers are taking part in the event.
Modanisa CEO Kerim Ture said that they want to create mainstream fashion out of modest fashion and to energize Islamic communities to produce (clothing) for Muslim women. They want to have their rules but they also want to look chic.

