Welspun Global Brands has recently become a licensed towel supplier for football club Manchester United and Walt Disney, after marking its presence in the international sporting events like Wimbledon and ICC through its terry towels and home linen products. The company will launch limited-edition towels in the licenced category in the next couple of months and will be sold through a range of its retail outlets across 55 cities and online platforms.
Subrata Pal, senior vice president, Welspun Global Brands said that for the Manchester United, they are offering youth collection therefore besides towels they will also offer bed-sheets.
On the back of product innovation, organic and inorganic growth, Welspun India is aiming at 25 per cent share in revenue to come from its domestic home textiles business by 2020 as against the current 5 percent. According to Pal, India’s total home textiles market is seen at Rs. 47,850 crore, out of which around Rs. 33,000 crore is urban market.
To further boost domestic retail sales, especially in the premium category, Welspun recently launched an innovative range of bedsheets and towels based on the hygro-cotton technology. The products – dubed as smart textiles – will have features such as temperature regulation in bed linen with upto 3 degree Celsius, the towels enhance absorption and softness with each wash. The product will be retailed through the company’s premium retail network ‘Spaces Home & Beyond’.
The technology is patented for use of innovative yarn which makes towels more fluffy and soft with each wash and become more absorbent.
As a premium brand, towels and bedsheets at Spaces Home & Beyond outlets are priced in the range of Rs 700-1700 and Rs 1500-6000, respectively. Combined with its value brand WellHome, Welspun has around 225-odd shop-in-shop outlets and 1500 multi-branded outlets (MBOs). Despite equal number of outlets, about 80% of its domestic retail revenue comes from the premium Spaces brand while 20% comes from WellHome.
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