Puma launches eco-friendly Re: Suede 2.0 sneaker

German sportswear company Puma is getting ready to release its new Re: Suede 2.0 sneaker after a successful trial study. The study showed that the footwear could be composted in specific industrial settings. Puma made improvements to their trainers based on feedback from volunteers who participated in a trial back in 2022. They created 500 unique pairs of the Suede trainers using carefully chosen biodegradable materials, like zeology-tanned suede.

Volunteers wore these trainers for six months and then returned them to Puma for composting at an industrial facility. Customers can also return their Re: Suede 2.0 trainers for a refund once they’re worn out. Puma is working with partners to speed up the composting process and ensure responsible disposal.

Anne-Laure Descours, Puma’s chief sourcing officer, emphasized the importance of finding sustainable solutions for footwear. Puma’s Circular Lab, which includes projects like Re: Suede and Re: Fibre, aims to shape the company’s approach to sustainability. The innovation hub is led by professionals in innovation and design.

Recent Posts

trinamiX to use NIR technology for supply chain transparency

trinamiX is helping manufacturers, recyclers, sorters, and brands improve material identification through its mobile near-infrared spectroscopy technology.

20 hours ago

Bezos Earth Fund to develop next-gen materials for fashion industry

The Bezos Earth Fund has announced an investment of $34 million to support the development of new materials for the…

20 hours ago

STCH to launch Fabric GPT for innovative fabric development

STCH is working on a system called “fabric GPT.” This tool is trained on large amounts of data related to…

20 hours ago

Adsorbi launches cellulose-based filters for air purification

Adsorbi has announced the launch of Arbomax, a new range of high-capacity filter materials made from cellulose and designed for…

2 days ago

Strataglass launches marine fabric for enhanced performance

Strataglass LLC has introduced Latitude, a new marine fabric designed for use in vinyl enclosure products.

2 days ago

Kia, Bcomp use bio-based materials in automobiles

Kia introduced its Vision Meta Turismo concept car, reimagining a 1960s saloon, combining elegant shape with a forward-looking, and human-focused…

2 days ago