Turkish Suteks Group to bring Dutch Braez brand to Turkey

YarnsandFibers News Bureau 2017-12-22 12:00:00 – Istanbul

The Turkish Suteks Group established in 1986 in Istanbul, produces and exports high-end fashion and it also produced stock for the Dutch retailer for 15 years before the acquisition of Dutch Braez brand two years ago, is now preparing to bring the clothing retailer to Turkey, according to Nur Ger, the founder of the textile company.

Ger, who belongs to a family well-rooted in the business, is the owner of Braez, which has 250 stores abroad, together with other Turkish brands.

She said that key to their success is sharing revenues with their employees via an income-sharing-system that has been in place for 20 years.

The company mainly focuses on exports to Europe and the U.S., and it has managed to prevent any reduction of brand value despite an increasingly negative perception of Turkey abroad in recent years.

They have frequently invited their clients to visit Turkey. In line with their strong communications strategy, their business environment has not changed. Nevertheless, they can see that many investors are waiting on structural changes before committing to long- and mid-term investments.

Turkey needs to coordinate policies to achieve gender equality in business life, Ger stressed. On the strength of her gender equality advocacy work, Ger was appointed “Business Advocate of U.N. Women’s Empowerment Principles” in 2016.

In 2015, Suteks signed a partnership agreement with U.N. Global Compac to advocate for gender equality.

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