Outerwear brand, Timberland, has launched its new Timberloop™ product take-back program which will be available online and in stores across the United States. Consumers are invited to return any used Timberland® footwear, apparel, or accessories as part of this initiative so that they can be repurposed and given a new life. Returns will be either disassembled, with certain parts reused, recycled/upcycled into new goods, or refurbished for sale on a separate website that will launch later this spring.
The Timberloop™ program entitles Timberland and its community to collaborate to "close the loop," keeping products and materials in circulation for as long as possible. Disassembling used products and returning materials to their respective recycling streams reduces waste and has a positive influence on the environment. Timberland aspires to have 100 percent of its goods to be designed for full circularity by 2030.
Susie Mulder, global brand president for Timberland, said that Timberland® goods are already meant to be sturdy and long-lasting, and she loves the concept of extending that even further with a second life outside the landfill. She hopes their community will be as enthusiastic about the Timberloop™ program as they are, given the increased awareness of environmental issues and personal consumption choices. This is a big step forward in their efforts to realize their vision of a more fair and environmentally friendly future.
Each full-price and outlet Timberland® shop will have clearly marked donation boxes, as well as an easy digital ship-from-home option. Participants in the Timberloop™ program will receive a 10% discount on their next purchase in addition to helping to save the planet.
The Timberloop™ Trekker City Hiker, the brand's latest eco-innovation specifically engineered for circularity, will be unveiled on Earth Day (April 22). This city hiker has a revolutionary sole architecture that allows the outsoles to be readily removed and dismantled for recycling through the Timberloop™ platform, in addition to sneaker-like comfort and a progressive outdoor style.
The Timberloop™ take-back program, which will be available in EMEA and APAC next, contributes to Timberland's bold vision of having a net positive impact on nature by 2030, specifically through 100% circular design (as supported by the take-back program) and 100% regeneratively sourced natural materials.
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