Raymond to promote sale and marketing of Khadi products from August

Raymond, textile and apparel major under a partnership with KVIC has launched its branded Khadi label — Khadi by Raymond and will promote the fabric globally.

Under the partnership, Raymond has guaranteed a minimum procurement of Khadi and Khadi products for a period of five years with primary purchases of muslin cotton, wool blends and silk.

The Khadi & Village Industries Commission (KVIC) has permitted Raymond to promote sale and marketing of Khadi or Khadi products of village industries or handicrafts and forge links with established marketing agencies through the PPP mode, the company said in a statement.

Raymond Chairman and Managing Director Gautam Hari Singhania commenting on the development said that embodying some of the latest design trends and enhancing its quality Raymond Khadi is set to reposition Khadi as a fabric of choice.

As a part of the initiative, Raymond will procure all India Khadi varieties and will send it to manufacturing plants for the final finishing process.

The company will also bring in the design interventions at Khadi manufacturing clusters across the country along with technical expertise.

The company said that the new label will be available at KVIC outlets, besides its over 350 ‘The Raymond Shops’ across India and leading e-commerce portals beginning August 2017.