Primark x WRAP
UK fashion retailer Primark has entered a three-year partnership with the Waste and Resources Action Programme (WRAP) to reduce textile waste and increase the longevity of clothing. This collaboration aligns with Primark’s sustainability strategy and commitment to make clothes recyclable by design by 2027.
The partnership will focus on expanding Primark’s textile donation initiatives and addressing obstacles that prevent consumers from donating used clothing. By leveraging WRAP’s expertise in behavioral science through its Behaviour Change subsidiary, they aim to find creative ways to keep clothes in circulation longer.
WRAP and Primark have already begun gathering insights and researching consumer behavior regarding textile donations. This research identifies the main barriers and motivations around donations and seeks to raise public awareness of Primark’s donation options.
Lynne Walker, Director of Primark Cares, said, “By combining our expertise, we can better understand consumer behavior, improve our takeback schemes, and scale circularity initiatives. We believe that, together, we can drive meaningful change across the fashion industry.”
HandMadeStone and CleanKore have formed a partnership to promote sustainable practices throughout denim manufacturing, from fibre production to final finishing.
ICT, Mumbai, has opened its newly renovated sustainable textile laboratory, upgraded with support from Archroma India Pvt. Ltd. under its…
Denim Deal, focused on standardizing circular methods in denim production, announced that French retailer Kiabi has joined the group.
A research team at the UBC has created a cleaner way to make rayon that could reduce chemical use and…
Oritain, a global expert in origin verification, has extended its scientific tracing methods to leather, a material often harder to…
Aunde has formed a partnership with PreZero to set up a plant that will recycle polyester-based textile waste into new,…