Better Cotton
FarmRaise has announced a partnership with Avalo, Inc. to support the growth and execution of its cotton innovation programme. As agricultural programmes become more data-focused, many organisations face challenges in converting field-level activities into structured and usable data without adding extra work. This partnership aims to address this issue by connecting programme design, execution, and data tracking from the beginning.
Avalo follows a “Farmer First” approach, focusing on improving efficiency at the early stages of the supply chain. Its cotton programme aims to increase crop yield and resilience through improved seed development and data-based farming practices. By working closely with farmers in real conditions, Avalo continuously improves its models using field data and performance results.
Jayce Hafner, CEO of FarmRaise, said that Avalo represents a new approach where artificial intelligence, farming knowledge, and real-world data come together to deliver measurable results. He added that FarmRaise’s role is to make these programmes easier to manage without adding extra burden for farmers or teams.
This collaboration builds on FarmRaise’s ongoing efforts to support programmes related to crop innovation, sustainability, and incentive-based initiatives. As these programmes grow, having reliable data systems at the field level is becoming increasingly important.
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