In the wake of the global environmental crisis and the urgent consumer cry for brands to act sustainably, Platform E, the next generation technology company that has enabled collections to be created and shopped digitally, is urging all global fashion houses and the wider industry to rethink their approach to the seasonal fashion weeks.

The company claimed in a statement that the usual seasonal production cycle of the fashion industry results in millions of pounds worth of clothing being manufactured and then thrown away every year, with a tremendous negative impact on the environment. By focusing on-demand manufacturing, companies, and e-commerce platforms can embrace a more sustainable way to produce their collections.

PlatformE, which is trusted by worldwide companies such as Gucci, Dior, Pangaia, Puma, Dior, and The North Face, believes there are several methods to stop this, one of which is rethinking fashion week.

Platform E and its subsidiary companies DIGGITT and Skinvaders, which were founded in 2015 by Gonçalo Cruz and Ben Demiri, have created a 360 digital offering that allows brands to completely digitize the fashion value production chain in order to offer brands infinite ways to connect with consumers, press, and influencers, as well as only producing stock on demand.

Furthermore, the fashion tech firm predicted a significant shift in how firms begin to fully embrace the made-to-order or pre-order model, which is already common in many smaller size brands that place a strong emphasis on sustainability.

Gonçalo Cruz, PlatformE's co-founder, said in a press release that it's clear that brands will need to reduce their impact quickly, and moving forward, diversity and digitalization will be key to building resilience, whether it's through annual co-ed shows, digital fashion weeks, trunk shows, game launches, or developing video content strategies, such as Youtube and Twitch streams. Brands must focus on integrating innovations across the industry and businesses, and 3D Digital Product Creation technologies will be vital to breaking the old fashion week paradigm.

The portugal-based technology firm said that fashion designers can virtually present their collection to buyers, clients, and editors at the same time, allowing viewers to zoom in on any look, see it in a variety of colorways, examine fit, download fabric information, and track sustainability credentials, according to the Portugal-based technology firm.

PlatformE continued that digital technologies play an essential role in altering the buying process both wholesale and retail, with digital showroom models enabling businesses to visualize collections to buyers all year round, rather than just during fashion week touchpoints." Designers, brands, and showrooms can all benefit from gaming innovation to create more engaging experiences, and connecting with a lucrative multibillion-dollar video game market.

Lui Iarocheski, PlatformE’s group marketing director and fashion designer, said that fashion brands have the opportunity to reschedule, which will most likely be led by younger, more nimble generations who have established a strong online presence to communicate with their committed clients. This will help battle the culture of over-consumption that has been extensively promoted by the continual cycle of fashion shows. Fashion has always been about innovation, and they believe that by thinking outside of traditional fashion cycles and moments, businesses will be able to generate new concepts and ideas, as well as truly innovate around the experiences they provide.