American denim brand, Lee Jeans, has developed a new water-saving dye process named "Crystal Clear” as part of its attempts to adopt lower-impact dye methods throughout its ranges.

The Kontoor Brands-owned label said the new technology, drastically reduces the number of chemicals needed to dye denim, making it easier to recycle the water from the dyeing process. 

Crystal Clear uses an organic version that renders water safe for reuse, rather than using extra ingredients like compounds and salts. As a result, there is no remaining salt in the dye bath, which can be safely and effectively reused, according to Lee Jeans.

As a result, there is less waste, less water utilized, and lower environmental effects. Furthermore, the sustainable process consumes less energy, reducing the company's environmental effect even further.

The company said that Crystal Clear marks a big step forward in denim production history and one they are extremely happy to be introducing at Lee Jeans.

The new procedure was introduced as part of the brand's 'For A World That Works' program, which combines the company's commitment to sustainability.

The brand also gives back as part of For A World That Works by utilizing recycled and organic fibers and designing clothing with biodegradable back patches and repurposed hardware.