In Kenya, a pioneering initiative is repurposing leftover pineapple leaves into footwear as the fashion industry worldwide shifts towards more sustainable materials. James Kinuthia, a pineapple farmer, highlighted the project's impact, explaining how selling pineapple suckers to Pine Kazi, the company behind the innovation, not only generates extra income but also creates job opportunities.

Extracting fiber from pineapple leaves involves sorting, drying, spinning, and weaving, making it a labor-intensive process. Despite its challenges, this eco-friendly alternative to conventional textiles is gaining traction amid growing concerns about sustainability in fashion. Pine Kazi's CEO, Olivia Awuor, emphasized the environmental benefits, citing reduced carbon and methane emissions from repurposing pineapple waste.

Betterman Simidi, founder of Clean Up Kenya, underscored the significance of sustainable fabrics in addressing Kenya's fixation with fast fashion and the detrimental effects of importing polyester clothing. Pine Kazi's social business model not only promotes eco-friendly fashion but also provides meaningful employment to local communities. While production hurdles remain, Pine Kazi aims to expand its impact globally by scaling up the project to other pineapple-producing countries.