Jiwya launches 100% plant-based collection

Eco-conscious fashion brand Jiwya has introduced its latest collection, Rivayat, featuring 100% plant-based clothing and accessories. The collection includes a variety of styles, from elegant cocktail dresses and relaxed brunch outfits to sophisticated resort wear. Each piece is crafted with sustainability and ethical practices at its core.

Rivayat draws from over 100 indigenous Indian art forms, showcasing handwoven fabrics, intricate hand embroidery, and vibrant hand block prints and hand painting.

Co-founder Aishwarya Lahariya highlighted the collection’s dedication to environmental responsibility and cultural heritage. She described it as a blend of traditional artistry and modern scientific principles, designed to resonate globally while promoting sustainable practices.

“Our pieces celebrate the body, skin, textures, and shapes – of both the wearer and the fabric,” Lahariya said. “We invite customers to reconnect with nature through our earthy, raw luxury, crafted from the soil and in harmony with the environment.”