Lidl launches innovative carbon running shoe

Lidl has introduced a carbon running shoe under its private label Crivit, drawing attention for its relatively low price compared to similar products in the market. The new shoe, called CarbonLite 1.0, includes a carbon plate that helps improve energy return by enhancing power transfer during running. It also features a knitted upper for comfort and breathability. Several men’s sizes between 41 and 46 have already sold out.

The shoe is priced to attract beginners, while its technology may also be more suitable for experienced runners. Several running specialists, including Sebastian Bär, have also raised concerns about this issue.

Lidl has been working on repositioning and expanding the Crivit brand internationally since the middle of last year. As part of this effort, the company announced in February that former tennis star Stefanie Graf would join the brand as its new ambassador.

Recent Posts

Adsorbi launches cellulose-based filters for air purification

Adsorbi has announced the launch of Arbomax, a new range of high-capacity filter materials made from cellulose and designed for…

17 hours ago

Strataglass launches marine fabric for enhanced performance

Strataglass LLC has introduced Latitude, a new marine fabric designed for use in vinyl enclosure products.

17 hours ago

Kia, Bcomp use bio-based materials in automobiles

Kia introduced its Vision Meta Turismo concept car, reimagining a 1960s saloon, combining elegant shape with a forward-looking, and human-focused…

17 hours ago

TMC and ZDHC monitor fiber fragmentation in textile wastewater

TMC and the ZDHC Foundation have launched the second phase of their joint project to improve how fibre fragments in…

2 days ago

Trimco Group, Retraced to enhance supply chain transparency

Trimco Group and Retraced have announced a strategic partnership to provide integrated transparency solutions for textile and footwear brands.

2 days ago

rPET textile innovation wins 2026 Green Good Design Award

Leonhard Kurz, based in Fürth, Germany, has received the 2026 Green Good Design Sustainability Award for its Recosys rPET Jersey.

2 days ago