Lidl
Lidl has introduced a carbon running shoe under its private label Crivit, drawing attention for its relatively low price compared to similar products in the market. The new shoe, called CarbonLite 1.0, includes a carbon plate that helps improve energy return by enhancing power transfer during running. It also features a knitted upper for comfort and breathability. Several men’s sizes between 41 and 46 have already sold out.
The shoe is priced to attract beginners, while its technology may also be more suitable for experienced runners. Several running specialists, including Sebastian Bär, have also raised concerns about this issue.
Lidl has been working on repositioning and expanding the Crivit brand internationally since the middle of last year. As part of this effort, the company announced in February that former tennis star Stefanie Graf would join the brand as its new ambassador.
Denim Deal has launched the Denim Deal Innovation Hub, a platform designed to accelerate the adoption of technologies to support…
A new study has demonstrated that prickly pear peel waste, when combined with microwave-assisted dyeing, can serve as sustainable natural…
KARL MAYER has introduced a four-way stretch TEXTRONIC eyelash lace, setting a new benchmark for premium lingerie, fashionwear, and body-fitting…
Artistic Milliners has expanded sustainable denim dyeing technologies with the latest developments in its Ice Breaker, Dolce Vita, and Code…
Bally Ribbon Mills has highlighted its high-performance Kevlar® webbing and tapes engineered to meet the stringent Mil-T-87130 military specification.
Goldwin Inc. has partnered with Neste, Idemitsu Kosan, and Toray Industries for a renewable nylon supply chain for selected The…