Lee launches men’s platform redefining comfort and performance

Lee is revolutionizing men’s fashion with the introduction of Lee X, a product platform that builds on the brand’s legacy of innovation and comfort. Expanding upon its popular Extreme Motion line, Lee X incorporates cutting-edge features like updated gussets for improved movement and eco-friendly details such as recycled apple skin back patches.

Lee X Move combines premium stretch denim and non-denim fabrics with Unifi’s TruTemp365 technology, offering temperature regulation, moisture wicking, and insulation. Lee X Soft Denim is crafted from cotton, stretch fibers, and Tencel, this line prioritizes a soft hand feel with regular and slim fit options. Lee X Lite non-denim uses lightweight, breathable synthetic fabrics for ultimate coolness and flexibility. Lee X shirts feature cotton-blend water-repellent fabrics with stretch for added comfort.

“We’ve worked tirelessly on Lee X to deliver game-changing innovations to our customers,” said Jimmy Shafer, Global Vice President for Lee. “The performance fabrics retain a true denim feel while offering unparalleled versatility. These styles are set to become favorites among loyalists and new consumers alike.”