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Jayashree Textiles launches new sustainable fabric collection made with DuPont Sorona®

YarnsandFibers News Bureau 2021-06-22 10:08:06 – India

DuPont and one of India's leading linen and wool manufacturers, JayaShree Textiles (unit of Grasim Industries Limited) have announced the launch of a fabric collection made with Sorona®, a sustainable, partly bio-based polymer by DuPont Biomaterials.

The collaboration meets the rising need for environmentally friendly fashion choices. The collection of Linen/Sorona® Agile fabric uses a combination of linen and partly bio-based Sorona® fibers to create clothes that have excellent stretch and recovery, an elegant drape, and a smooth, soft hand feel.

Sorona® provides technical and performance advantages such as exceptional softness, elasticity and recovery, and stain resistance without the need for topical treatments. Sorona® is a USDA Certified Biobased Product and an OEKO-TEX® Standard 100 certified product.

JayaShree Textiles is a dedicated value chain partner and a member of the Common Thread Fabric Certification program, offering high-performance standards and products in partnership with the Sorona® team.

JayaShree Textiles CEO, Satyaki Ghosh, said JayaShree Textiles is thrilled to be working with the Sorona® team to launch the Linen/Sorona® Agile fabric range. For businesses and retailers seeking a sustainable approach to explore comfort stretch in linen textiles, this fabric is a wonderful option. It's a great option for both top and bottom wear.

Global marketing and commercial development director at DuPont Biomaterials, Renee Henze, said they think that collaboration is the only way they can keep their commitments to the textile sector. Their partnership with JayaShree Textiles is an example of the sort of work that will enable more garment manufacturers to handle tomorrow's issues with renewable fiber materials without sacrificing performance or value. Sustainable fashion is the way of the future, and this new collection is a fantastic example of how to produce beautiful designs while still being environmentally conscious.

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