Italy's Gucci joins Ellen MacArthur Foundation

YarnsandFibers News Bureau 2022-07-07 17:19:29 – France

Italian high-end luxury fashion house, Gucci, has joined the Ellen MacArthur Foundation as a strategic partner in order to "further strengthen commitments to circularity and regenerative agriculture."

The Ellen MacArthur Foundation, as a prominent authority on the circular economy, will assist Gucci in expanding and implementing circular economy ideas. The partnership's initial phase will entail leading initiatives with a circular perspective and promoting regenerative agriculture.

The foundation will examine the house's efforts to identify areas where circularity may be incorporated into design. Educational tools and courses will also be made available to help people gain a better understanding of the ideas and practices of the circular economy.

The house also launched its 2021 Gucci Equilibrium Impact Report, which builds on the Chamber's work to promote inclusion, safeguard the environment, and develop green sourcing solutions.

Gucci President and CEO Marco Bizzarri, said that the collaboration with the foundation will assist grow the company's initiatives. For them, purpose and advancement are intrinsic to the Gucci character. They are always experimenting and changing in order to make a good influence on the Gucci community and the world at large. 

Bizzarri added that the second edition of their 2021 Gucci Equilibrium Impact Report demonstrates their commitment to establishing a responsible and sustainable business. In this spirit, they are thrilled to announce their collaboration with the Ellen MacArthur Foundation to enhance their commitment to circular and regenerative agriculture, building on the numerous projects they have previously launched.

Andrew Morlett, CEO of the Ellen MacArthur Foundation, said that they are excited to join Gucci to alter the future of fashion. They are able to invent industrial fashion solutions intended for broader use, manufactured to be used again, and made from safe, recycled, or renewable materials because of Gucci's commitment to people and the world, and the Foundation's knowledge of the circular economy. By transitioning to a circular, regenerative fashion business, they can assist address the core causes of global issues including pollution, climate change, and biodiversity loss.

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