Wendy Wen, Senior General Manager of Messe Frankfurt (HK) said that, â€œIntertextile Pavilion Shenzhen has solidified itself as the go-to platform for the Chinese ladieswear sector due to its location in the countryâ€™s fashion industry capital, while it is being increasingly used by suppliers from around Asia, in particular Japan, Korea and Taiwan, to gain access to all the big Chinese and global retailers who source at the fair.â€ He also said that, â€œLast year also saw significant increases in domestic fast fashion-oriented buyers and online & designer brands, with many exhibitors offering flexibility in terms of small MOQs and on-demand deliveries to take advantage of these trends.â€
With nearly 1,000 exhibitors on offer, buyers can also find inspiration and knowledge through the fairâ€™s fringe programme. The Spring/Summer 2019 trends can be discovered in the Trend Forum in hall 9, while a range of seminars on topics including New Technology & Solutions, New Materials & Sustainability Development and more will take place.
Three domestic pavilions also feature at the fair, showcasing a range of man-made, silk, linen, ramie and knitted fabrics, as well as lace and embroidery products and they are the Shengze Pavilion, China Bast and Leaf Fibres Textile Association Pavilion and the Shaoxing Pavilion.
To meet these trends are suppliers from Japan, Korea and Taiwan, which will feature in three pavilions in hall 9 this year. The Fine Japan Zone will house around 12 companies, with a focus on high-quality cotton and man-made fabrics for ladieswear and casual wear. Some of the exhibitor highlights include Kokka, a supplier of printed fabrics; Kuwamura, which offers yarn-dyed fabrics and more with over 20,000 colours in stock; Sojitz Fashion, which will showcase dyed, yarn-dyed and printed fabrics made with natural, chemical and synthetic fibres; and Sunwell, which will have a wide range of fashion fabrics available to order on the spot.
The Korea Pavilion, featuring around 25 suppliers and organised by the Korea Fashion Textile Association and Daegu Gyeongbuk Textile Industry Association (DGTIA), will provide ladieswear fabrics including man-made, embroidery jacquard, tri-acetate woven and printed options, as well as knits, functional fabrics and faux fur. The Taiwan Pavilion, organised by the Taiwan Textile Federation and featuring around 13 exhibitors, features knitted, jacquard, woven functional and denim fabrics, as well as lace and embroidery.
Exhibitor highlights in the Taiwan Pavilion include Chung Rung Textile, with its premium-quality mono-filament fabrics. Li Peng Enterprise is a producer of eco-friendly fabrics for formal wear, while Loongchin Textile supplies nylon, polyester and a range of knitted and woven fabrics. Being Champion focuses on combining different material for design purposes, such as denim and ornamental pieces, knitting fabric and lace fabric, and embroidered fabric and wool. Royal Maye Chie Enterprise is a specialist in embroidered fabric, embroidered appliques and more.
Last yearâ€™s fair also saw an increase of 88% in buyers from Hong Kong, many of whom were from global retailers with offices in the city, as well 75% more buyers from South China with fairâ€™s strong status with local and global fashion brands. This yearâ€™s fair will expand by one hall, bringing the total to four, to accommodate the around 280 extra exhibitors expected to take part. While ladieswear fabrics and accessories remain the central attraction of the fair, the 2017 edition saw strong demand for casualwear, accessories, functional wear, sportswear and suiting as well.
With nearly 1,000 exhibitors expected at Intertextile Pavilion Shenzhen 2018, which will be held from 5-7 July in Chinaâ€™s fashion industry capital, buyers will have around 38% more suppliers to source from this year. With a strong focus on ladieswear, the fair features a wide range of premium ladieswear fabrics, lingerie and swimwear fabrics, printed fabrics, accessories and more.
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