With the growing demand of superfine fabric in India, Aditya Birla Nuvo Limited's (ABNL) division Indian Rayon, India's leading producer of Viscose Filament Yarn has brought the unique spool spun yarn technology for manufacturing high quality superfine denier viscose filament yarn (VFY), at its unit based in Gujarat from ENKA GmbH and Co., Germany, a subsidiary of the International Chemical Investor Group (ICIG), is a world-class manufacturer of Viscose Filament Yarn.

The uniqueness of this cutting edge technology is that it is capable to manufacture superfine deniers, which is most suitable in georgettes, chiffons and crepes. The company can now produce and market products from the imported machines under the Enka brand in India.

According to Dr. Bir Kapoor, President and Unit Head, Indian Rayon,this step is clearly aligned to the need of the Indian market today. There is a growing demand of superfine fabric in India, especially in women's apparel and saris, Indian Rayon would be able to entrench its VFY more intensely into discerning markets.

The Enka brand was recently launched by Indian Rayon at Surat at a fashion show in the event titled - 'from plantation to panache'. Ms. Archana Kochhar, renowned designer, showcased her collection 'Chokhi', which was inspired by the art of Rajasthan's historical architecture. Film actor Ms. Soha Ali Khan graced the occasion.

Talking about the benefit of this manufacturing set up in India, Mr. Lalit Naik, Deputy Managing Director, ABNL, said that the production of yarn on Enka machines would give an edge to the Indian Rayon business and also give flexibility to customers in procuring the Enka branded yarn from Indian plant.

Enka yarn has uniform cross-sectional properties, high tensile strength, uniform elongation, high brightness and whiteness properties, in addition to the well-established properties of VFY such as high lustre and colour brilliance, extreme comfort, skin-friendly, soft and smooth feel, unique drape and fluidity. Though man-made, to suit diverse textile specifications, this has its origin in cellulose drawn from wood pulp and hence is 100 per cent natural and biodegradable. As Ms. Archana Kochhar, said that she has used fabrics made from viscose filament yarn. The fabric is a delight to work with especially for the feel and the fall in the superfine fabric.

Indian Rayon, a unit of Aditya Birla Nuvo, is India's leading producer of Viscose Filament Yarn located in Veraval, Gujarat and having a heritage of 50 years. Aditya Birla Nuvo Limited (ABNL) is a US$4.75 billion business, which is part of the US$42 billion Indian multinational, the Aditya Birla Group.