Upcycling Unit
Australian streetwear brand HoMie has joined forces with ABMT Textiles to establish the first upcycling factory in Australia. This collaboration is focused on transforming unsold or surplus clothing from popular brands into brand-new garments. They introduced this venture at Melbourne Fashion Week’s Underground Runway, featuring a new label called “HoMie Reborn.”
After the fashion event, the collection of upcycled garments became available for purchase both in-store at HoMie’s Fitzroy outlet and online via their website. The profits generated from the sale of these upcycled clothes will be dedicated to HoMie Reborn’s efforts to support homeless youth.
Marcus Crook, the creative director at HoMie, expressed his enthusiasm for encouraging brands to reuse existing garments. He sees this collaboration with ABMT Textiles, known for its expertise in natural fiber performance and fashion textiles, as a significant milestone in Australian fashion. The new upcycling factory not only redefines the fashion industry but also contributes to reducing waste and promoting a circular economy within the country.
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