H&M Group has announced its plan to use only sustainably sourced materials by the year 2030. This goal is guided by the framework of the Science Based Targets Network (SBTN). This initiative is part of the company’s larger sustainability strategy and will be applied across its entire global supply chain.

As part of this plan, the company aims to prevent the damage or conversion of natural ecosystems. It also plans to reduce its total agricultural land use by 3.85% compared to 2019 levels by 2030. In addition, the group aims to increase the share of recycled materials in its products to 50% within the same time frame.

H&M Group is also focusing on specific key regions, referred to as priority landscapes. The company is involved in projects such as the Regenerative, Ecologically and Economically Viable Agriculture initiative in Central India and the Regenerative Wool Project in the Eastern Cape Drakensberg Grasslands of South Africa.

In addition, H&M Group plans to strengthen its supplier requirements to ensure that all materials are sourced without causing deforestation or harm to ecosystems.

Leyla Ertur, Chief Sustainability Officer at H&M Group, stated that the loss of natural resources directly affects the fashion industry, including soil quality, water systems, and biodiversity. She added that by following SBTN’s land-related targets, the company is using a science-based approach to protect ecosystems while working closely with suppliers, farmers, and communities.