Gmoney’s connected fashion brand, 9dcc, recognized for its premium T-shirts and baseball caps combined with Ethereum NFTs for on-chain benefits, has introduced its inaugural luxury fashion line, the 9dcc Collection 01. Set to debut in France, the collection will feature a diverse range of over 60 items, including coats, pants, hooded sweatshirts, blazers, tank tops, and boxer shorts.
Each garment in the 9dcc Collection 01 is embedded with a near-field communication (NFC) chip connected to an Ethereum NFT, ensuring authentication and unlocking exclusive community features. Notable among these features is the ability for creators, including Gmoney, the crypto personality and 9dcc’s founder and CEO, to digitally sign apparel, establishing a lasting connection to the associated NFT.
Tailored for the “crypto mob,” the 9dcc Collection 01 draws inspiration from “Yakuza street style and timeless gangster cinema charisma,” targeting tech innovators and their peers. Embracing a subtle yet commanding aesthetic, the collection caters to modern mavericks and “Zuck types” seeking a formidable presence through innovative concepts.
In addition to presenting the collection at the Paris events, 9dcc will offer attendees the exclusive opportunity to pre-order items from the collection. Gmoney underscores the brand’s ethos, highlighting convenience as the essence of future luxury and envisioning fashion as a means for cultural connections, new opportunities, and deeper engagements with our surroundings.
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