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First sustainable laundry device W'air hits the market

YarnsandFibers News Bureau 2021-06-10 09:58:56 – United Kingdom

The world's first sustainable laundry device, the W'air, is about to hit the market, aiming to revolutionise the way we wash our clothes using hydrodynamic technology.

The three-in-one solution for long-term garment care W'air is a six-year-in-the-making gadget that cleans clothing, soft furnishings, and even footwear by blasting them with water, air, and detergent that actively collides with dirt, grime, and daily odours.

W'air not only refreshes clothing and deep cleans delicates between washes, but it also eliminates stains, grime, and smells, allowing consumers to keep their favourite items looking fresher and newer for longer by using the washing machine less frequently.

The device also utilises a fraction of the water, electricity, and detergent than traditional washing does, with the manufacturer stating it uses UP to 99% less water and 77% less detergent in comparison to conventional laundry.

According to a report commissioned by W'air, one in every three (30%) British consumers admits to throwing an item of clothes in the dumpster because of a stain they couldn't remove. According to the survey, which was produced in collaboration with environmental group Hubbub, the UK is moving away from the fast fashion trend, with over half of Brits (55%) stating they purchase items to wear at least 30 times. However, four out of ten people (38%) say they are unaware of the environmental effect of washing garments.

According to W'air, the method they wash and dry their clothing, as well as the frequency with which they do it, is considered to account for an astonishing 120 million tonnes of CO2. Textile washing is considered to account for up to 35% of primary microplastics in the seas, with around a third of clothing's carbon footprint coming from how they wash and care for what they own.

Furthermore, almost two-fifths (38%) acknowledge they are uninformed of the environmental impact of washing clothes, while one-third (33%) say they would be ready to wash less regularly to be nicer to the world.

W'air goes on sale in June for 199 pounds in the UK, with an exclusive high-street relationship with Selfridges, and then in July in major European countries and other select retailers, including Amazon.

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