Dockers have collaborated with Jon Rose, a retired professional surfer, and his Waves for Water charity.
In a statement, Rose said that his relationship with Dockers is focused on a mutual commitment to solutions that solve the global water crisis. They've both recognized water as an environment within sustainability that requires dedication from both of them.
The California-based label, which was established in 1986 by Levi Strauss & Co., has committed to a three-year collaboration with Waves for Water, which Rose founded in 2009 to help bring clean water to communities in need. Rose said that later this year, Dockers will work on projects in Chile, Mexico, Bangladesh, and Tahiti.
He added that the work they'll be doing in each location will vary, but he believes they have a real chance to change the global water crisis statistics if they work together.
Dockers and Rose have partnered to release a capsule in honor of World Water Day, which was created by the United Nations to raise awareness about the importance of universal access to freshwater.
According to Dockers, the line is made with sustainable fabrics like hemp and Supima cotton and uses the brand's "WaterLess" techniques, which conserve 73% of water usually used during the dyeing and finishing processes. There are $50 T-shirts, $68 button-up shirts, $88 trucker tops, and $90 chinos in the set.
The president of Dockers Brand, Santiago Cucci said they've been using WaterLess methods for over ten years, and they're doubling down on their contribution to the water crisis because they feel it's where they, as an apparel company, have a responsibility.
Dockers WaterLess techniques saved 24 million liters of water and recycled 42 million more by 2020. They are, after all, an apparel corporation, and their policy is to search for options that are ‘both-and’ propositions. He thinks that they are finding that their goals are possible and style and comfort don't have to be given up for achieving sustainability. The ethos, he believes, also applies to what they're doing with Jon.
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