Over the next few years Magic Textiles wants to focus on marketing and maintaining its short lead times with the potential introduction of a new shift pattern. It is also looking to explore new areas of business, such as manufacturing own-branded products.
â€œThere is only a handful of companies who do what we do in the UK and I believe that we are starting to make a name for ourselves against our competitors.â€ â€œWe are getting our name out there and we are becoming renowned for being able to provide high-quality, vibrant fabrics in just a few weeks,â€ as told by Chris Shaw from Magic Textiles.
â€œIt was only a few years back that we started to manufacture finished products, such as tea towels and aprons, but that is an area which has really grown. Now it makes up around 50 per cent of our business,â€ sales and marketing manager at Magic Textiles Chris Shaw expressed. He also added that, â€œWe work with artists and designers to create completely bespoke fabrics, and we cater for a variety of customers from one-man bands to large, international companies.â€ and over the last 18 months, the company has almost doubled its workforce and now boasts a team of 14 staff, who between them have more than 100 yearsâ€™ experience in the industry.
Magic Textiles, based at Churnet Works, has also recently invested in another digital printer to enable it to increase volumes and maintain its short lead times. Chris added that, â€œWe have a very experienced team but over the last two years in particular we have grown and grown. He also quoted that, â€œWe are constantly getting enquiries from new customers, especially international customers, and are doing more business for our existing clients. We used to get orders for 30 to 40, but now weâ€™re often talking 4,000 or 5,000.â€
Magic Textiles is a Leek-based firm which started off as a bespoke fabric printer for use in home textiles, apparel, lingerie and more. However over the last three years the company has diversified into the manufacturing of finished products, from tea towels and oven gloves to aprons, cushions and tote bags.
Suzanne Davy, president of Staffordshire Moorlands Chamber of Commerce, said: â€œIt is great to see bespoke businesses such as Magic Textiles flourishing in Leek. She also added that, â€œA huge congratulations to the company for reaching this milestone and best of luck for the future.â€
Magic Textiles has worked with major customers including Paul Smith, Barbour and Rolls Royce, in the last decade. One of its biggest ever orders was for global tech company Sony, who commissioned 238,000 individual printed maps for its promotion of computer game Civilization VI. The products were shipped across the world to Australia, New Zealand and Europe. It is marking a landmark of 10 years in business this year.
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