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Canadian lifestyle brand Kotn launches ethical underwear range

YarnsandFibers News Bureau 2021-03-31 13:04:41 – Canada

The first-ever underwear range from Kotn, a Toronto-based lifestyle brand known for ethically crafted everyday products, has debuted. The collection is part of the label's ongoing campaign to create a more environmentally sustainable and circular product cycle. 

Kotn sells Egyptian cotton basics that are ethically sourced and sold directly to customers. This Canadian clothing retailer was founded in 2015 by Benjamin Sehl, Mackenzie Yeates, and Rami Helali.

In a press release, Kotn’s co-founder Mackenzie Yeates said that they saw a gap in the demand for high-quality cotton underwear that was both comfortable and attractive. Although there are many underwear brands out there, the majority of them are made of nylon or other synthetic fabrics, which goes against our ideology of putting nature first. Cotton is also a better option for the body because of its breathability, absorption, and softness.

Triangle bras, bikini bottoms, and other timeless and traditional designs dominate the collection. High-quality Egyptian cotton is used to create each undergarment, which is breathable, waterproof, hypoallergenic, and low-maintenance. The simple lounge pieces and thongs come in a variety of earthy hues that celebrate the planet and come in simple looks with minimal coverage.

The sustainable underwear range is now available at Kotn's web store for prices ranging from $22 to $35 USD. Each style is available in sizes ranging from XS to XXL.

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