Birla Cellulose and Ka-sha launch sustainable fashion line

Birla Cellulose, part of the Aditya Birla Group, and Pune-based fashion label Ka-sha have formed a strategic alliance to launch a range of handcrafted and environmentally friendly products under the “Roz” brand.

Central to this collaboration is the use of the Reviva-M grade circular yarn blend, which includes native kala cotton, Birla Cellulose’s Birla Excel fibers, and cotton pre-consumer waste. These materials are crafted into stylish and comfortable garments, ideal for regular use, each piece featuring subtle yet significant details.

The “Roz” line has garnered significant praise for its ethical production practices and sustainable origins. The design-led brand aims to elevate India’s textile sector by blending style with ease of maintenance, showcasing a commitment to both fashion and environmental responsibility.

Recent Posts

TJX Companies removes fur, angora, mohair from its products

TJX Companies has decided to remove natural fur from its collections, including angora, which comes from rabbits, and mohair, which…

2 days ago

Bangladesh plans to boost jute production and sustainability

The government of Bangladesh has introduced a detailed and multi-level plan to increase jute production and improve its quality.

2 days ago

Eastman launches Naia Lyte for lightweight, high-performance fabrics

Eastman introduced Naia™ Lyte, a new cellulose acetate filament yarn, at the Intertextile Shanghai Apparel Fabrics Spring/Summer 2026 exhibition.

3 days ago

Ecco, Spinnova develop shoe using leather by-product fibers

Ecco, Spinnova have introduced the Ecco BIOM 720 shoe. This product is unique as it uses leather by-products that are…

3 days ago

Xefco deploys first waterless plasma dyeing system

Xefco has deployed its Ausora system, marking the first time a waterless plasma textile dyeing machine has been deployed at…

3 days ago

trinamiX to use NIR technology for supply chain transparency

trinamiX is helping manufacturers, recyclers, sorters, and brands improve material identification through its mobile near-infrared spectroscopy technology.

4 days ago