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Anthropologie collaborates with Cotton Incorporated’s Blue Jeans Go Green™ Program

YarnsandFibers News Bureau 2022-07-28 17:42:43 – USA

Anthropologie is thrilled to announce a partnership with Cotton Incorporated's Blue Jeans Go Green™ program, a pioneer in denim recycling. Customers are asked to send in their pre-loved denim to any of the brand's 200+ US retail locations to be recycled into insulating materials utilized in different applications through Cotton Incorporated's consumer sustainability initiative.

Anthropologie launched it A Greater Good platform earlier this year, detailing its path toward becoming more ecologically sustainable and socially responsible. The company aspires to instigate substantial change through conservation activities, collaboration with a varied range of non-profit partners, and efforts to guarantee the items they offer are ethically produced.

Anthropologie intends to create a denim circularity campaign, promote waste-reduction activities, and lessen their environmental impact in support of their A Greater Good agenda. The brand will bring together its dedicated audience and active social network to magnify this countrywide sustainability campaign, with the goal of diverting denim waste from landfills and turning old denim into something new.

Elizabeth Preis, Anthropologie’s Chief Marketing Officer, said that at Anthropologie, they are dedicated to building a more sustainable future and being conscious of their environmental effect on the globe across all of their business processes. By repurposing reclaimed objects into imaginative displays in their stores, utilizing upcycled materials in their one-of-a-kind windows, and transforming everyday materials into unique and surprising packaging, they are constantly ideating new and inventive ways to enforce sustainability efforts across all facets of our brand's ecosystem. They are happy to be collaborating with Cotton's Blue Jeans Go Green™ program to prolong the lifespan of jeans by collecting discarded denim from their loyal community and recycling it to create something new.

Andrea Samber, director of consumer marketing, brand partnerships for Cotton Incorporated, said that they’re happy to have Anthropologie join in the Blue Jeans Go Green™ program as they bring denim recycling to their consumers as part of their continued commitment to sustainability. While denim, made from cotton, is natural, sustainable, and durable, they know that consumers' preferences in style, size, or simply wear to the point where it's time to move out of the closet change. Customers can decrease textile waste and close the loop on cotton sustainability by reinventing what their old jeans can achieve, assuring Anthropologie's continuous environmental consciousness.

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