The American clothing brand, AG Jeans, latest ‘Jeans of Tomorrow’ collection features 100% biodegradable denim fabrics made from a combination of organic cotton, Tencel, and hemp—a fiber that AG, like the rest of the denim industry, is adopting as a viable alternative to virgin cotton.
Hemp feels rough if it isn't cottonized or blended with other fabrics, despite its reputation for being environmentally friendly. The denim industry, on the other hand, is making strides in making the fiber feel more like what comfort-minded customers want from their jeans.
AG used hemp fabrics paired with organic cotton and Tencel for the Jeans of Tomorrow collection, which has a soft hand feel while being environmentally conscious. To further minimize its carbon emissions, the fabric was sourced from a mill close to AG's Mexico factory.
The president and creative director of AG, Samuel Ku, said big businesses with large production programs have a duty to step up and implement more environmentally sustainable processes. To really shift the needle in terms of effect, as well as to push down the costs of sustainability to the point that it becomes the new norm for all brands, wide-scale investment and adoption are needed.
He adds that AG aims to always challenge the conventional and push the limits of what is possible while keeping the environment in mind, and The Jean of Tomorrow is only one example.
The garments in the collection are stitched with sustainable thread made from Tencel, and corozo buttons derived from nuts, which are renowned for their scratch- and fade-resistant properties eliminating all metals from the collection.
Screen-printed solutions in an eco-friendly soy-based ink replace the expected care, content, and size labels. Hangtags and flashers are made of a special seed paper that will produce wildflowers when planted.
AG used responsible supply chain processes such as laser and ozone finishing technology and water recycling methods for optimum water and energy consumption, as part of its continuing attempts to save water. The company claims to recycle over 100,000 gallons of water every day, with a goal of recycling over 50 million gallons a year.
A unisex denim jacket, a men’s “Tellis” straight-leg jeans, and a women’s “Alexxis” mid-rise straight-leg jean. make up the Jeans of Tomorrow collection. The collection is priced between $210 and $250.
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