Icelandic outerwear brand, 66°North, has become the first Icelandic company to receive B Corp certification, confirming its "made for life" approach to fashion.

Helgi Rúnar Óskarsson, chief executive of 66°North, said that earning a B Corp Certification with a score of 93.5 validates 66°North's long-term commitment to doing business in a way that’s thoughtful and considerate of the planet. They’re honored to be the first Icelandic business to achieve this honor, and they look forward to continuing to establish a purpose-driven brand.

66°North has been making multipurpose outerwear for nearly 100 years, starting as a matter of survival for Icelandic fishermen. Since 2019, the company has been carbon neutral, and it makes goods that combine durable, traceable and certified-to-the-highest-standard materials with a design philosophy and manufacturing practices that reduce waste and ensure lifespan.

66°North also offers a repair service for everything the brand has sold over the previous century as part of its commitment to the environment and to reduce long-term consumption.

Nille Skalts, chief executive and founder of the Nordic B Corp Movement, said that she is honored to welcome 66°North as the very first Icelandic B Corp to the B Corp movement. Becoming a certified B Corp is a big deal for any firm, but it's even bigger when you're the first B Corp in your country. Being a pioneer, blazing a road for others to follow, necessitates commitment and courage, as you are traversing a path that has never been traveled before. She can't think of a better company to pave the way for the B Corp movement in Iceland than 66°North."

66°North claims that becoming a B Corp is just the beginning and that it is always learning and improving its operations in all areas of its business. It goes on to say that it is on course to achieve a B Impact Score at its next review in three years, putting it among the top three sustainable outerwear brands in the world.