Zara's online search from Australia rose by 50 percent

YarnsandFibers News Bureau 2018-10-15 16:10:00 – Australia

Chairman Pablo Isla confirmed the move at a recent Milan store opening. “We want to make our fashion collections available to all our customers, wherever they are in the world, even in those markets which do not currently have our bricks-and-mortar stores." eCommerce is the source of 10% of Inditex’s sales, having grown more than 40% last year. According to data from online marketing data provider SEMrush, the March launch of Zara’s new Australian online store blew up the local retail market. Ad spend went through the roof once the retailers saw the threat from the world's fashion giant.

Organic search traffic to Zara.com from Australia expanded by 50 percent from January to March. However, it was the paid search that was the biggest driver of traffic to Zara’s new Australian online store, which saw an increase from January to March of an incredible 18,900 percent.

The digital marketing data provider analysed the web traffic for fashion websites visited frequently by Australians and identified with a list of eight of Zara’s top competitors, including both local and international brands; The Iconic, David Jones, Asos, Cotton On, Surfstitch, Pretty Little Thing, Showpo and Missguided.

Zara will be available online anywhere in the world within two years. Parent company Inditex has stores in 96 countries and eCommerce in around half of these locations. The announcement follows the successful launch of Zara's Australian eCommerce site this year.

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