Zara takes its first towards sustainability

Inditex starts closing the loop. Zara, the biggest chain of the Spanish giant by revenue, has launched its first line Denim from Denim, of garments created from the cotton extracted from other used jeans.

The company stated that they recycled old garments to subtract cotton and reuse it to create new items. It’s the first collection of the brand using denim waste.

The company explains that its working with NGO’s to the collection of this items and the creation of a system that allows them to continue recycling old denim and giving it a new life. The price of these jeans is 29.95 euros, in line with the rest of the brand’s denim offer.

Inditex allied in 2017 with the Massachusetts Technology Institute (MIT), the Austrian Lenzing, Hilaturas Ferré and three Spanish universities to speed textile recycling investigations.

Courtesy: mds

Recent Posts

Deven Supercriticals unveils waterless dyeing technology

Deven Supercriticals has unveiled the commercial-scale operation of SUPRAUNO, marking a major milestone in the transition toward sustainable textile dyeing.

4 hours ago

G-Star Raw, Agbobly launch innovative corseted denim

G-Star Raw has collaborated alongside Jacques Agbobly to introduce a women’s low-rise flare jean with a detachable corset.

4 hours ago

Boss to debut degradable polyester yarn at the Australian Open

German fashion brand Boss is set to showcase an innovative degradable recycled polyester yarn, NovaPoly, in its tennis kits worn…

4 hours ago

Mercedes-Benz to use sustainable leather alternative for vehicle interiors

Mercedes-Benz AG has launched Tomorrow XX designed to accelerate decarbonisation, responsible resource use and circularity across the entire lifecycle of…

1 day ago

İHKİB to support digital transition in apparel supply chain

İHKİB has launched a new initiative to help apparel manufacturers respond to growing global demands for traceability, low-carbon production and…

1 day ago

Advance Denim, Lenzing launch authentic denim with TENCEL Lyocell HV100

Advance Denim has partnered with Lenzing Group to redefine eco-conscious denim with the adoption of TENCEL Lyocell, HV100 by securing…

1 day ago