Wrangler has partnered with Twisted X to launch Wrangler Footwear for Spring/Summer 2021. The partners have signed off into a licensing deal in which, Twisted X will design and distribute Wrangler Footwear for men’s, women’s and youth across four categories.
This partnership can be leveraged by both brands to develop a collection to resonate with existing and new consumers in multiple channels of distribution across the U.S., Canada and U.S. territories including Puerto Rico. The collection hopes to cover various categories such as Western, work, work/casual and casual/modern.
The CEO of Twisted X, Prasad Reddy emphasized that the collection will focus on quality, comfort, and sustainability. As wrangler leads the way to sustainability with water-less dyeing and supporting organic cotton farming, Twisted X has recently launched no-glue footwear.
The uppers of the shoes will be made with leather and Twisted X’s sustainable upper materials, including uppers made from an average of 13 recycled plastic bottles, linings made with a blend of recycled PET and bamboo charcoal for breathability. The laces will compose bamboo fibres.
To ensure the outsoles are comfortable, Twisted X blends rice husks with rubber. The company also upcycles waste from production, such as EVA and rubber, into new footbeds.
Allen Montgomery, the vice president and general manager at Wrangler Western, stated that the collection would advance Wrangler into the footwear category and they were very excited to bring these products to life with the help of Twisted X. Montgomery added that Wrangler has always placed a priority on respecting the environment, and with Twisted X’s remarkable sustainability efforts, they are optimistic that their inaugural venture into the category would be a big milestone, not only for the brand but for the entire western community.
The design aesthetics will be Western guided by Wrangler, but Reddy said the comfort-driven styles will have broad appeal. The footwear line will have no age limitation and it will resonate with consumers that subscribe to outdoor lifestyles.
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