Warehouse launches a rental collection on Hirestreet

Fashion retailer Warehouse, which along with Oasis was acquired by Boohoo Group in June 2020, launches a 13-piece rental edit on Hirestreet. It includes event dresses, co-ords, and suits from its main collection as well as items from its well-liked ICONS collection. Warehouse was bought by Boohoo Group in June 2020 along with Oasis.

Warehouse will now be the fourth brand owned by the Boohoo group to launch on the Hirestreet platform in less than a year, following the success of the launches of Oasis, Misspap, and Boohoo’s KK line.

Oasis is now one of the best-performing labels on Hirestreet, with their “navy lace tiered strappy midi dress” and other popular looks ranking among the most-hired goods of 2022. It is hoped that the Warehouse line will follow suit.

The Warehouse rental collection, which debuted “in time for a new year wardrobe refresh and upcoming spring events,” includes products with an RRP of between £79 and £228 that can be rented on Hirestreet for as little as £16 for four days.

Lizzie Dawson, Fashion Director at Warehouse, said that they’re very delighted to join with Hirestreet. They’re excited about the partnership developing and for their clients to be able to rent Warehouse products, even sold-out web styles, for their special occasions. Warehouse is one of the top fashion resale platforms that specializes in occasionwear.

Isabella West, Founder and Managing Director at Hirestreet, said that launching another great British fashion brand onto Hirestreet is a highly exciting start to 2023, and a sign of things to come in the year ahead as they continue driving the fashion rental revolution. They have a lot of confidence in the potential of this rental collection because it is heavily supported by data and has been carefully vetted using thousands of customer data points.