H&M, Elie Saab to launch 2026 designer collaboration

H&M has announced a new designer collaboration with Lebanese haute couture designer Elie Saab. The collaborative capsule collection will launch on 22 October 2026. For H&M, the collaboration offers customers access to Saab’s signature aesthetic through a more accessible fashion collection.

The capsule will include womenswear, menswear and accessories, marking the first time Saab has extended his design perspective into menswear. The accessories offering will include footwear and other pieces designed to complement the collection’s clothing.

Key pieces will feature lavishly embellished dresses, shimmering finishes and tailored garments, incorporating elements associated with Saab’s couture vocabulary. Lace, dégradé sequins and intricate embellishment will be central to the collection, bringing the designer’s signature sense of glamour into a ready-to-wear setting.

“This collection is created for everyone who admires the world of Elie Saab, and I hope it will be received with the same enthusiasm with which it was created,” said Elie Saab. “I am very pleased with this collaboration and the way we worked with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process.”