US-based Garment trade-in service, Bewearcy, is assisting fashion brands in becoming more circular and increasing consumer loyalty by offering a shopping credit in exchange for pre-loved items. Bewearcy hopes that a new trade-in service will make it simple for customers to get rid of their old garments and replace them with new ones from their favorite fashion brands.

Bewearcy said in a news release that it helps fashion companies embrace the core principle of sustainable development while also increasing average revenue by 68% and customer retention rate by 77%.

Ivan Cherkashin, founder of Bewearcy, said that the main concept behind it was to combine the resale and retail markets and give an easy way for manufacturers to go green and for consumers to replenish their wardrobes.

Being an advocate for change, Bewearcy strives to promote more mindful consumer behavior by incorporating new purchases into the circular model. Bewearcy takes full responsibility for consumers to collect, dry wash, and sell old garments in exchange for shopping credit from brand partners, recognizing that the resale procedure can be arduous and not always lucrative. A shopping credit can be used to get a discount on your next purchase, and it's usually worth 30-50 percent off. Bewearcy helps fashion firms become more sustainable, get new customers, and keep old ones with just one integration, according to the press release.

Ivan Cherkashin and Oleg Abramov founded the company in 2020, and it recently completed an investment round that brought in $420,000. Bewearcy is planning to expand after successfully cooperating with middle and upper-middle fashion businesses in Russia. Bewearcy is easy to use: the service connects customers, brands, and secondhand markets, making it an easy and beneficial approach to increase sustainability in fashion retail.