Under Armour and UNLESS launch plant-based regenerative sportswear

Under Armour, Inc. and UNLESS, Inc. are set to introduce a groundbreaking regenerative sportswear collection during Milan Design Week. This debut, scheduled for April 8–10, 2025, at Fuorisalone, will feature an interactive exhibit showcasing the full regenerative process, from plant-based origin to wearable clothing, compost, and eventual rebirth, highlighting a new direction in sustainable innovation.

“This is another bold step for our brand,” said Eric Liedtke, Brand President at Under Armour. “We’ve always challenged the status quo, and this collection marks a new era in how sportswear is created—moving away from synthetic materials and reducing waste.”

Liedtke added, “By relying solely on plant-based components, this sportswear is meant to return to the earth rather than harm it. It’s a meaningful shift in how we create products—keeping both athletes and the environment in mind.”

The collection includes a range of hoodies, t-shirts, and shorts available in men’s, women’s, and unisex fits. Designed to support active lifestyles while being fully compostable, each item features bold graphics and vivid colors. With prices ranging from $30 to $160, the line reflects a balance of style, performance, and sustainability, offering a fresh take on plastic-free fashion.