In collaboration with the UN's Office for Partnerships and PVBLIC Foundation, the Conscious Fashion Campaign aims to promote the prominence of female entrepreneurs who are shaping a new era of fashion.
At New York Fashion Week, the Conscious Fashion Campaign unveiled a new initiative to honor women in fashion who are making a positive impact on both individuals and the planet as a whole.
The campaign kicked off with a NASDAQ billboard in Times Square, with the following call to action: "Are you a woman social entrepreneur changing fashion for people and the planet?" You are the owner of this billboard.”
By presenting their work on worldwide billboards and in digital campaigns, the initiative intends to boost the quantity of advertising portraying women social entrepreneurs who are reshaping the fashion business. The campaign also aims to highlight the industry's female social entrepreneurs in tales about the advancement of Sustainable Development Goals.
Kerry Bannigan, executive director, Fashion Impact Fund, said that learnings from their global partnerships with the Conscious Fashion Campaign program, as well as the stark realities exposed during the Covid-19 pandemic, it is no understatement that for progress to be made, it is critical that the fashion industry prioritizes gender equality, with women being fairly represented throughout the industry.
She added that advertising is a powerful actor in moulding cultural views, and it has the potential to play a crucial role in increasing the visibility of women designing the new era of fashion. As they advocate the driving factors for sustainable development in the fashion ecosystem, she is looking forward to the next chapter of the Conscious Fashion Campaign.
The Conscious Fashion Campaign has assembled a media advisory group and conscious fashion supporters who will choose ten applications to be included in a billboard campaign during New York Fashion Week in February 2022.
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