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Ultracor ventures into a new market segment

YarnsandFibers News Bureau 2020-09-04 12:27:54 – USA

Over many years now, women have been dedicated athleisure fans, sporting leggings for nearly every occasion. Ultracor has come out as the luxe leader in the activewear space for women thanks to its unparalleled quality and ever-evolving patterns. The brand has firmly rooted its identity in sustainability and innovation which has earned the company a cult following. They have also recently ventured into the largely untapped men’s athleisure market.

The recently launched collection aims to bring the same premium material and fit that has become popular among female audiences. The company gained its huge female fan base when it launched its “knockout leggings” in 2016. The main aim of the new collection was to bring the high-end activewear culture to men. The men haven’t had a decent worthwhile equivalent to what is on the market for women. Co-founder Michael Ball—who runs Ultracor with his wife and the brand’s founder and CEO Asha Kai—explained that the collection comprises shorts similar in style to that of a women’s leggings. Michael explained that he looks forward to wearing Ultracor shorts on. 

With the audience’s response it has become clear that Michale is not the only o impressed with the products. The line comprising of leggings to joggers and tops has been gaining momentum since its launch. It has also gained popularity among celebrities and influencers alike. 

Ultracor is a vertically integrated brand whose entire line is produced in house. The brand works differently when compared to other brands on the market. The company never overproduces as they have a typical three week turnover period. This ensures zero waste. The key identity of the company is sustainability and they try to apply it at every step of the business.

Ball explained that it was not all about making money but it is also about being responsible, sustainable, and finding new and efficient ways to produce products in the U.S... 

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