TOBEFRANK moves forward towards innovation, responsibility, and sustainability

TOBEFRANK is a fashion clothing brand that uses recycled material for its range. Its brand values encourage innovation and transparency for its customers who are going to wear their clothes.

They work on the objective of reducing the environmental impact and reducing the brutal impact on communities involved in cloth making. They use recycled fabrics, threads, trims, etc.  It has come up with a “Frank code” which is a design of four circles where these circles stand for- recycled, less water, new technology and low carbon. They have an agenda of producing garments that consist of all of these four circles filled up to 70%.

The brand does not follow the seasonal trends, therefore, discourages fast fashion. They launch new collections according to the fabric lead-times and production time and they do not want to encourage overproduction and creating waste. It uses materials like PET recycled polyester, faux leather from apple waste, cupro fabric from cotton production waste and recycled metal trims. ln Istanbul, a recycling plant collects the unwanted fabric and makes Jersey material. This plant respins it and knit it into a new fabric.

Pocket bags are made of recycled polyester and cotton. It uses recycled fiber from the recycle fiber producer Reprieve.