The Reebok Future team is Reebokâ€™s innovation department devoted to creating new technologies, ideas, techniques and prototypes. For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products which is a leading manufacturer of high-performance biobased solutions. DuPont Tate & Lyle has developed SusterraÂ® propanediol, a pure, petroleum-free, non-toxic product that contains 100% USDA certified biobased content, derived from field corn.
SusterraÂ® propanediol is used to create the sole of the NPC UK Cotton + Corn footwear.
Bill McInnis, Head of Reebok Future said that, â€œMost athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems.â€ Also, â€œWith 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought â€˜what if we start with materials that grow, and use plants rather than oil-based materials?â€™ By using sustainable resources as our foundation, and then through ongoing testing and development, we were able to create a plant-based sneaker that performs and feels like any other shoe.â€
He also said that, â€œThe NPC UK Cotton + Corn is the only footwear product on the market that has been certified as containing 75% USDA certified biobased content,â€ He also added that, â€œAnd this is just the start for us. We are on an ongoing path to create a different type of footwear â€“ so that you can feel good about what youâ€™re wearing and where it came from.â€
The Cotton + Corn program focuses to produce footwear with â€œthings that growâ€ in order to create sustainable products. The sneaker, the NPC UK Cotton + Corn, is constructed from an upper made of 100% cotton, and a corn-based sole. The shoe has insoles that are procured from castor bean oil and comes in packaging that is 100% recycled.
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