The Amazon India and Flipkart are already marketing the iconic Tantuja handloom saris for sometime but with the online shopping portal Amazon-US deciding to market Tantuja handloom saris and other products, it is set to go global.
MSME, handloom and textiles minister Swapan Debnath stated that Amazon-United States will sell tantuja sari. This is a new initiative which will promote and sell Tantujas products in the United States.
So far, online marketing of the saris and other handloom products was restricted to the domestic market as till recently Tantuja was passing through a severe financial crisis.
Tantuja will continue to take the omni-channel marketing route for reaching out to customers. In order to add value to its products portfolio, Tantuja has invited weavers from Varanasi to work on its special Benarasi saris.
Tantuja, under the West Bengal State Handloom Weavers Cooperative Society, will work together with Amazon-US for overseas promotion and marketing of the products.
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