Superdry x Neymar
The football star, Neymar has signed a three-year contract with the fashion label Superdry to promote the brand’s organic underwear and sleepwear collection.
Superdry stated that this partnership would only help the brand promote its sustainable vision for the future. Superdry is responsible for supporting 400 farmers in India, in an attempt to transition to organic farming as a part of the brand’s Grow Future Thinking initiative.
Superdry pledges to become a 100% organic cotton brand by 2030. Julian Dunkerton, the CEO and founder of Superdry, stated that Neymar’s passion for creating positive change through the Instituto Projeto Neymar Jr aligns with their goals to produce the most sustainable product, whilst protecting the planet and supporting their people in all that they do.
Superdry is also going to commit to supporting the Instituto Projeto Neymar Jr (INJR) in Praia Grande, where Neymar Jr grew up. The collaboration between the two aims to expand opportunities for children, adolescents and their families who live in a situation of social vulnerability, through education, culture, sport and health.
Harnest, a vertically integrated Tier 2 and Tier 3 manufacturer based in Dhaka, has introduced the Responsible Trims Collection.
Engineers at Washington University have developed a new protein-based textile material to reduce microfiber pollution and improving textile recycling.
Novonesis has become a System Partner of bluesign, strengthening its commitment to sustainable innovation in the textile and leather sectors.
Levi Strauss & Co., Gap, and Artistic Milliners have joined hands with Fashion for Good to improve the reliability of…
Trützschler Nonwovens has introduced a new standard in air-through bonding technology by producing the world’s only microfibers as fine as…
Manchester-based John Hogg Technical Solutions has announced a major minority investment in SwitchDye, a spin-out company from the University of…