Sunbury to launch new brand Nanotex aSure at ITMA showtime

Sunbury Textiles to introduce its new indoor performance brand Nanotex aSure at the upcoming ITMA showtime, one of the largest decorative items-related trade shows to be held on 4-7th June, 2017.

All Nanotex aSure products will feature Nanotex Resists Spills performance technology with exceptional clean-abilty. Nanotex Resists Spills provides the fluid barrier technology, causing many liquids to bead up and roll off the fabric.

The new aSure fabric line is created with technology by which molecules permanently attach to every fiber without clogging the fabric weave or compromising the look, feel or comfort of the fabric. With a minimum of 30,000 double rubs to ensure durability and its GREENGUARD Gold certification, the new collections will offer a complete performance story. Sunbury is the exclusive weaver for Nanotex aSure.

Hank Truslow Jr, CEO of Sunbury Textile said that Sunbury has teamed up with Nanotex to develop this exclusive line of fabrics that showcases each company’s strengths of proven design and aesthetics with the expertise of finishing fabrics at the highest industry standards to provide a care-free solution for creating a beautiful living space

Nanotex aSure was specifically developed to include a host of constructions and decorative yarns in an array of colors, textures, patterns, stripes and statement designs to compliment any room or lifestyle.

Lance Keziah, CEO of Nanotex said that they have expanded exponentially in recent years, especially in the area of apparel and bedding. During that time, the joint technical teams at Sunbury and Nanotex worked together to bring this new performance textile, Nanotex aSure, created just for Sunbury, to the residential upholstery textile market.