Spinnova has launched its first garment in its Collection of Tomorrow line, the concept behind the collection is to develop fully circular products designed using renewable resources.
The new worker’s Scandinavian shirt has been developed in collaboration with sustainable outdoor brand Bergans and Halley Stevensons. They are a popular British manufacturer and innovators of waxed cotton and weatherproof fabrics.
The first apparel quality, dyed and finished fabric has come to market that also follows the prototype backpack introduced under the same collection.
The collection aims to keep the resources in circulation and avoid creating virgin materials. Spinnooa’s process can utilize FSC-certified wool or cellulosic waste streams as the fiber's raw material. The company states that unlike other cellulose fibers its patented method involves no dissolving, harmful chemicals, or side streams. The fibers have the same chemical compound as paper and hence can biodegrade quickly without shredding microplastic.
Spinnova stated, that The Collection of Tomorrow was launched to explore the possibilities that lie in the innovative technology and how it could take the company closer to a fully functional circular line. The company further added that on purchase of a Spinnova x Bergans shirt, the consumers will also own a small part of the total amount of Spinnova material that exists in the world. This adds value in two-part, the first being the value of the work done and the second being the value of the circulation itself. The company concluded that as of now the materials are shaped like a shirt, in the future it can be upcycled and transform into a completely different product in the future.
The three partners of the company explained that their main aim has been to further their development into the 100% recyclable material space and step in the apparel category from an accessory background. The bag pack introduced by the brand in November of 2019 was an organic cotton blend while the fabric of the shirt is a lyocell blend.
The bag pack was a prototype and consumers interested in the purchase had to apply for it. The fabric quantity now, however, has been increased by 500% and hence eliminates the need for an application. The Scandinavian shirt is now available to all in Bergan’s innovation category.
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